Welcome to the boonies! 

Meet a few of the reasons we love it here:


Coffee and Community

November 30, 2018

Like all great businesses, Hatchet Coffee began in a basement. Yes, you read that sentence correctly. Jeremy Bollman’s, co-founder and co-owner, basement to be specific. Along with partner Jeremy Parnell, the two roasted five pounds of espresso every day for Stick Boy Bread Co. for nine months before expanding to the space they inhabit now. And if you’ve been following along on their journey, you know they’ve recently expanded their roastery and will open their brand new coffee space this Saturday.

When they got the kick in the pants from Carson Coatney of Stick Boy to transition from only servicing Stick Boy and becoming the independent venture of Hatchet Coffee, they already knew what values they wanted to uphold for the new business. “Our goal from the beginning was that we want to be an authentic reflection of the experience in Boone,” Jeremy Bollman (JB) told us. “For me, it doesn’t matter if you go to Food Lion… when you walk into Food Lion people actually look at you… nobody takes an interaction for granted.”

“So that’s how we developed our service model here… everybody knows when someone walks in the door it’s a big deal, don’t take it for granted. They came for a reason, find out why.”

Located in East Boone in conjunction with Center45, the two businesses have been able to grow and flourish together, blending two communities into one. JB tells us of how the spaces compliment each other. “We didn’t foresee the culture of the gym before we moved in. But it’s worked beautifully because you can walk back to the coffee space and get a great experience. And then you can go to the gym and not even be a climber and if you just stop for five minutes and sit down next to somebody you don’t know, you will have a conversation. And by the end of it you’ll be blown away that you met somebody cool. Every time.”

When we asked JB about the success of Hatchet, he emphasized how it was truly the help of the community, both business and local, that led them to where they are today. “All along the way we’ve had these angels show up. And they’re like, ‘Alright, we think you guys are going to do a great job with this so we’re going to help you.’”

“At the end of the day I really want it [Hatchet] to be all of these partners that came around this idea and supported it, and now we do have an awesome community, and the space is coming to reflect that.” Want to see the space JB is referring to? Hatchet’s new coffee shop grand opening is 7am December 1, 2018 at the same location of 200 Den Mac Dr. Boone. Warm up with delicious local coffee and who knows, you may just meet someone new and for sure cool.


Keeping Boone Connected

November 9, 2018

This week’s #instaboonies will be a little different. With all of the new and old businesses that make up a town such as Boone, it’s important to have a group of people who can be both a resource and connection. Meet the leader of that group, the President of the Boone Area Chamber of Commerce, David Jackson. 

As a graduate of Appalachian State University, David also served as the radio play-by-play announcer for Appalachian Football, men’s basketball, and baseball teams for 16 seasons. However, after a couple of years he felt he needed to switch things up. “I wanted to be involved with something that I felt like I could make a little bit more of a tangible difference in.” In August of 2016, David was named president and CEO of the Boone Area Chamber of Commerce. When asked what he does on a day to day basis as president, David said “I do a lot of listening.”

In our discussion, David talked of his vision for Boone and the relationships he has with business owners across the High Country. “Our goals are to be more advocacy based for our businesses and on behalf of our business community. We want to be a connecting agent and to bring people together.”

“The vision for Boone would be to continue to evolve as a town without losing the charm that makes people come here… there are certain amenities and certain expectations that people have within their communities. With that, there is a very specific reason why people come here. People come here from Charlotte and Raleigh to lose their connection to all of the things they are connected to. So you have to walk a thin line of not wanting to develop the next Charlotte suburb. It’s trying to, within the character of the community, sprinkle in those things that make it viable for people to thrive here, and to utilize the resources here,” David says. “We can continue to get better. We can continue to get more diverse. We can continue to have different business sectors move here and thrive here. We need to keep an open mind.” 

David Jackson’s vision is to encourage growth that celebrates the magic our community already fosters. When we work together and listen to one another, we can help Boone grow in quality, not just quantity.


The Smell of Success

October 19, 2018

Who knew that showing up to work smelling bad could ultimately lead to a successful business? 

“I was all stinky because I live in a house where I have to take the garbage to the dump myself,” grins Zak. Thanks to that, Vixster - Waste & Recycle, a waste and recycling collection service, was born. Confused? Let us explain this odoriferous transition. 

When Zak Ammar, whose father immigrated from Libya to Texas where Zak was raised, attended Walker College of Business at Appalachian State University to earn his MBA in Supply Chain Management, he was invited to participate in a social entrepreneurship competition to solve a problem for western North Carolina. Leading up to the event, he really didn’t know what to do, and the day before the business plan was due he found himself with no ideas. He arrived that day, late and pungent because he had just come from the dump, where he had to go to drop off his garbage. He and Erich Schlenker, the Director of the AppState Center For Entrepreneurship, bonded over the fact that they had to do this physically demanding and time-consuming task. That’s when the light bulb went off. 

“I realized there was a significant need for this service through studying in the MBA program, talking to family, and knowing an emerging market for a sharing economy. Peer to peer, Uber, Lyft, Taskrabbit; basically pairing one person with a resource and other people who have the resources,” explains Zak.

So he took his idea of waste collection services for rural North Carolina to the social entrepreneurship competition. But it didn’t end there. In the Spring semester, the MBA program allowed him to use his practicum (which is mandatory in order to graduate) to start Vixster, and he began to work on that full time. From February 2nd, 2016 when he made his first sale, to today, with haulers in 17 counties across the state, Zak has the Boone community to thank for his success.

“We have a really strong entrepreneurial community. I think there are a lot of resources. If you have any interest in starting a business, there are several different organizations that would be there to help you out. For me, I found the best resource was App State Center for Entrepreneurship because my mentor was the Director, Erich Schlenker, who had started and sold his own business in the past. He was a pivotal mentor through the process of starting my business,” says Zak.

From this mentorship and what he learned in App’s MBA program, Zak has developed a business philosophy for his haulers and himself. He explained, “There is a big difference between a good company and a great company. I think a good company is something that offers a solution to a need or problem – but a great company has an additional purpose. For us, it’s really going above and beyond to have a strong impact on our community. I think we are achieving that by offering jobs to people in the area and solving a need for people who have to take their garbage to the dump themselves. Not many people know that a third of America is rural and a very high percentage of that rural population has to deal with garbage themselves.” 

If you are one of the households in that percentage, consider heading on over to Vixster’s website for weekly or bi-weekly pickup!https://vixster.com/


Chip, Chip Hooray!

October 5, 2018

There are a number of instances in which David Holloman and his fiancee, Grace Neely, have been confronted by small droves of children screaming, “YOU MAKE COOKIES FOR A LIVING??” And these little ones are correct, the owners of Appalachia Cookie Company do make cookies for a living, but there is also so much more to their story than that. And so for our weekly #instaboonies, David and Grace shared their story with us. 

Have you ever created something for a class project and then used it for something else? Well David took it to the next level by using a business plan he curated for one of his entrepreneurial classes atWalker College of Business at Appalachian State University and transformed that into a real business - Appalachia Cookie Co. “I have an insatiable sweet tooth and thought cookies would be easy to make,” David explained. “The numbers started making sense, so I figured I should probably figure out how to bake cookies.” 

And so he did. For six months David developed his completely made from scratch original recipe cookies. Then he simply changed the hours on the business’s Facebook page, hoping to get a couple of customers. 

A couple customers turned into quite a few, which led to the opening of their second store in Charlotte, North Carolina in 2016. “In Boone, if you have an idea, everyone rallies around it.” And rally we did. In return for this community’s support and generosity - including Stickboy Bakery (the only competing bakery in town) letting David and Grace use their ovens when their own had quit suddenly - App Cookie Co tries to be involved as much as possible. They love to cater local events and support Boone entrepreneurs. 

From the beginning, almost 4 ½ years ago, David’s number one goal was to make the best cookies ever. “What is most important for us is to make the best product we could possibly make and deliver that to our customers with the highest level of service possible while being a member and a neighbor within the community.” he explains. To help alleviate hunger in Watauga County, they created The 30 Thirty Project that provides a local family in need with 30 pounds of food every month for every $30 subscription from a customer. 

If you haven’t had a chance to sample their delicious cookies, we suggest you try the vegan and gluten free Yosef or in total opposition, the bacon and Jack Daniels infused Ron Swanson. Happy (tr)eating!


Overflowing with Gratitude

September 21, 2018

“Do you work full time?” “Is this how you make a living?” “Are you starving?” Melina LaVecchia Daniels and Jacob Daniels, with the success they have made from owning and running  #OverflowStudios, have bought a house, are raising two beautiful children, and are flourishing in life and love. And yet, as is common with most working artists, still are often asked these sorts of questions.

“We’re breaking off this stereotype when it comes to artistry.” Melina explains. She and Jacob are bringing artists together from all backgrounds and giving them a platform to gain exposure and sell their art. By making a living from creating and doing what they love, they have been able to shatter the stigma of the “starving artist”.

Melina, from Charlotte, and Jacob, from High Point, met as Jacob was graduating from the Appalachian State University Art Department and Melina was just beginning. The two slowly got involved with a group of students that wanted to paint and make art outside of school and work. When the two started Overflow Studios during Melina’s last year at App around six years ago, this was the opposite of what she envisioned for herself when she first came to Boone.

“I wanted to leave Boone immediately - I was not a mountain girl. Secretly I could not comprehend living in the mountains. I told myself I would transfer the first winter it got hard!” However, the community quickly absorbed her. She fell in love with the people and community of Boone.

Overflow Studios is a multi-tiered artistic business encompassing art, ceramics, woodworking, and fine art reproduction. They developed Overflow Studios out of the notion that your fullness can only be measured by your overflow.

“We got our name because we discovered that you can’t do anything unless you’re doing it from the overflow. So if you look at your life like a cup, and your cup is half empty or half full, what can you produce? Even when your cup is full, what can you pour out to others on the community when it’s at capacity? Because then you become drained. The only way to really create and thrive and live is to do that out of the overflow that is in our lives.”

There are many changes and new projects that the team of two plan on taking on in the next couple of years, so be on the lookout for the future of Overflow Studios!


Lofty Goals

August 31, 2018

It was a dreary day when we sat down with Jack Sharp. Sharp, owner of Sky Valley Zip Tours, which prompted our outdoor interview to move quickly into his new office as it started to rain. This is where we spent the next two hours deep in conversation discussing Jack’s history, passions, and philosophies. 

“We have roots here and they go deep, but next to that I’m putting down my own.” Jack’s roots trace all the way back to 1946, when his grandfather purchased the 140 acre plot that Sky Valley Zip Tours now resides on. From then until 2008, the family ran Camp Sky Ranch as an outdoor camp for children with disabilities. While Jack grew up in Greensboro, his childhood memories are nestled in Boone and the summers he spent at the camp. This childhood nostalgia is what brought him to live and raise a family here. 

A couple of years after the camp closed, Jack was approached with the idea to use his land for zip lining. While skeptical at first, the engineer soon built his own iconic structures and is now celebrating the park’s 7th year anniversary. To pay homage to the history the land holds, Sky Valley also hosts iCAMP, “a five day camp for those with disabilities to gather together and celebrate God’s love.” 

Jack’s passion for mentorship is a huge part of his life and business. “We try to use our faith as a guide to conduct our business, we are constantly growing and it’s an ongoing process.” He explained that the older men in this community were nurturing, strong Christians. He admired them and began his own path of faith. “I was thinking about how important those male relationships are. We are raised to be tough breadwinners and go getters, and we’re not raised to think its okay to hold your best friend’s hand and cry with each other. The strength it takes to be weak is milked out of us. Being vulnerable with other men or anybody is so powerful. I have a strong passion for those type of connections because of what it’s meant to my life.” 

He describes Boone as the perfect place to foster those connections and relationships. “I feel like Boone is a very strong spiritual place - regardless of what you believe, you feel the connectedness. That connectedness creates the ‘boonie’.”


Sweet Tooth, Sweet Story

August 24, 2018

If you drive by Blue Deer Cookies, you might be surprised to hear they only just opened in late May. Their camper is always swarmed with a large group of hungry customers looking to satisfy their sweet tooth. “It’s been crazy. People have just been so supportive” remarks Callie Idol, co-owner of Blue Deer with fiancé Austin Northern. “People have loved on us so well and that’s what makes living and opening, running a business here so special.”

The newly engaged (congrats!!) couple are both 3rd generation boonies and attended Watauga High School. Their history and love for their hometown is what compelled them to start an ice cream cookie business. So, after falling in love with an ice cream cookie place in Virginia, they knew they needed to start their own back home. They noticed that are a lot of cookie places and ice cream places in Boone, but none that put them together. So they purchased a vintage camper, completely gutted it to the frame, and built it all the way back up. Strings of soft lights and cute picnic tables are scattered around the camper to provide a space to enjoy not only the sweets, but the High Country atmosphere too.

Their biggest drive was to bring something new to Boone that could reach any market - tourists, college students, and especially locals. Callie explains the significance of the local presence. “We want Blue Deer to be a place where you can get a treat and run into your friends from around town.” And what a treat it is! All cookies are baked fresh in the camper each morning and their ice cream comes from Homeland Creamery, located in Julian, North Carolina.

Callie and Austin currently attend Liberty University in Virginia while also running their business. How, you ask? Since opening earlier this year, these two overachievers have been building a reliable workforce to manage and run Blue Deer while they are away at school during the week. “I miss Boone when I go to school.” Callie says wistfully. While most young people count down the days to move out of their hometown, Callie and Austin can hardly stand to stay away.


Welcoming the Newest Boonies

August 17, 2018

Meet Allison Rollans and Samantha Wright of High Country Doulas. Before you type ‘what the heck is a doula’ into Google, let them define it for you. 

“A doula makes the experience of pregnancy, birth, and postpartum positive, calm, and less stressful for new parents. Doulas are educators, support people, companions, childbirth educators, and just really good listeners,” explained Allison. 

“I love metaphors so I liken doulas to a travel agency.” Samantha adds. “New parents get to pick the destination, where they want to go, and the experience they want to have. The travel guide makes that process easier.” Samantha and Allison exchange knowing looks and laugh. 

The chemistry between these two was undeniable. Both born in North Carolina and residents of Boone, they met because Samantha was pregnant with her first child and Allison was her doula. The two were solo doulas at the time, but Samantha had a vision for an agency for doulas to provide families with everything they needed all under one roof, and she needed a partner. Enter Allison. 

Their agency acts as a connector to new moms and parents in the area. Their purpose is to increase the circle of support around the community. They offer free workshops as a way to get parents to meet each other and build friendships.

"The people that are drawn to Boone are the best damn people in the world,” says Samantha. “I love the people who live here and are transitioning into becoming parents and I get to be a part of that. It drives me." 

Allison chimes in, “I think its super easy to make connections to all of the families. People here in Boone appreciate community and they want to be with each other.”


Hooked on the High County

December 15, 2018

“Our goal... is to be inviting, to be friendly, and make sure folks see the fly fishing industry – the sport, the experience of it –- as not one that your granddad does because he’s old and rich… Instead it’s a growing sport in demographics and especially in those that are younger.” So make room y’all, the new world of fly fishing is here! Alex Dale, owner of Foscoe Fishing Company & Outfitters, has been pushing for equal representation of younger generations and women out on the waters for years.

Like many dwellers of the High Country, Alex’s father spent his summers working here and winters working in Florida. So the family traveled back and forth every year before finally deciding to move to the mountains full time when Alex was just 10 years old. At 12 his father first taught him how to fly fish, and he’s been hooked ever since. (Pun intended)

In fact, he owns not one but two fly shops and guide services; one in Linville called Highland Outfitters, and the one we visited for this week’s #instaboonies, Foscoe Fishing. He founded Highland Outfitters after realizing that fly shops in the area were scarce despite the large community. It was through this fishing community that he met Slate Lacy, owner of Foscoe Fishing, who was in the midst of moving away from the area to be closer to his family. So Slate offered the business to Alex. “He wanted to keep Foscoe in local hands,” explains Alex. “Foscoe Fishing has either been a guide service, fly shop, or both since 1985.”

After that conversation things moved pretty quickly, and Alex was the official owner by March of 2017. And with this new ownership came new perspectives and focus. “We try to be matter-of-fact about the responsibility we all share when enjoying the resources that are our public lands. Our guided fishing trips are a great way to experience the beautiful rivers in our area and we make sure our customers understand the value in keeping them as pristine as possible. The relationship between local businesses and their community should be more than supply and demand. It can also include discussion and awareness around the impact we have as anglers on the rivers.” Alex says, “Our goal as a guide service is to be aware of the strain we put on the local watershed and mitigate the damage that can bring. We try to educate those who shop and fish with us on best practices like cleaning gear and taking care of the fish before releasing them. We are always working to engage more with the community to develop a relationship that promotes open communication.”

Alex and his employees often deal with the popular misconception that fly fishing is expensive and you have to be an expert to enjoy it. “We want to simplify it and make it affordable,” says Alex. Foscoe Fishing offers many services including helping with new knots, sharing tips and tricks for keeping a rod in good shape, teaching different practices on how to fish, and offer clinics that teach you all of these things and more. The goal of their business is to invite anyone to come and feel comfortable in their shop.

“As this sharing generation comes through, we have this push of online experience that really exemplifies exactly what we do in the store. Which is sharing photos, talking about where you last went, and the comradery that comes along with that.” Alex believes that Boone is the perfect place to foster this comradery, because a sense of belonging exists naturally here.

“I grew up here, met my wife here, and we started a family here. I've always known this would be my home and knew that I wanted to run my own business. I simply saw a vacuum in the market that I was working in and decided to fill it. Since then it's evolved into a way for me and my family to be a part of something bigger. It's provided us with work, but also amazing relationships with other local businesses and professionals, some of which we now call friends. That is an invaluable bonus to owning a business in Boone.”

As with many of our beloved #boonies, Alex went to Appalachian State University. Go Mountaineers!


Popping Around Town

November 16, 2018

“That’s kinda how most things start in my life. I just say, ‘I can do that’.” 

This weekend brings the fifth Pop Up Boone art show, so we couldn’t think of a better time to sit down with Megan Kelly, the founder and owner, and listen to her story for #instaboonies

2018 has been nothing short of eventful for Megan. Originally from Houston, TX, she came to Boone for the sustainable development program at Appalachian State University. However, she came to the decision that an entrepreneurial path suited her best. In January she started her own ceramics business, Clay by Jane. With studio support from @jefski, Megan was able to create her own line of pottery. In the beginning she was having a difficult time selling her pottery on a regular basis in Boone. She thanks Artisan Market Boone for giving her a foot in the door to sell her work in the Spring and Summer. However, for the most part she traveled around the state to sell. Because of all of this travel, she wasn’t building a customer base. It was when she participated in a Pop Up show in Asheville that the lightbulb went off. Enter the can-do attitude Megan is so well known for. Enter Pop Up Boone.

“Most people, when they want to start a business, they think about it for a really, really long time. They come up with this business plan for it. They try to work out as many things as they can before they go for it. And then it becomes a step by step process, slowly getting yourself organized as a business. With Pop Up, it’s like I adopted this wild stallion into my life. I’m trying to tame the stallion...” Megan chuckles throughout her metaphor, “Pop Up just does what it wants. I watch it and I take notes and I see what’s working. I see what people like. I see what the vendors like and then every single month I just change it a little bit. But I really never know how I’m going to change or adapt until I do.” 

Megan thinks that if she tried to launch a monthly Pop Up such as her own anywhere else it wouldn’t be nearly as successful. “That’s why Boone is such a sweet place of opportunity because you can try things out here… People just want something different. So as long as you deliver them something different then they’re all about it, they’re super stoked on it, they want to talk about it, they get excited every month for it.” 

A driving force for her motivation to keep the Pop Up popping up - pun intended - is the students and new artists who get the regular opportunity to sell their work. She loves to empower people by giving them opportunities to see the reward they get from putting effort into what they do. “It’s been great to bring together a community of makers.” 

When it all boils down, Megan says she just wants Pop Up to be a celebration. A celebration of being human, making things, and sharing them with others. So celebrate with Megan this Saturday and Sunday from 9am-6pm at Hatchet Coffee!


Making a Different Kind of Difference

November 2, 2018

“I want to play up here for the rest of my life. How do I do that?” Kelsi Danielle Butler, originally from Iowa, found herself asking this question earlier this year. After some soul searching, what quickly followed was Wilderness Yoga Co. 

Kelsi feels like her life in Boone, which began six years ago when she attended Appalachian State University, has always moved this quickly and smoothly. “Things seem to unfold really organic here.” Kelsi says, “When I moved here I found the perfect apartment, I found great roommates, I met my husband my second day in town.” It doesn’t stop there. “I got a professional job the week I graduated. Everything just flows so well here...” 

However, in order to allow things to flow into place, we sometimes have to make a leap. And thus Kelsi leapt. “Like a trapeze artist, we must let go of one swing to reach the next. We can’t hold on to two swings, lest we exhaust and fall. As the old saying goes, ‘take the risk, or lose the chance.’” Kelsi spoke of leaving her incredible job at OASIS Inc. and starting a business from scratch. “Letting go of the part of myself that was determined to save the world through a particular calling in a particular setting was very challenging. I had to let go of the idea that I could only empower women or end violence in one way; I had to let go of the part that needed to be recognized for being ‘successful’ and in an ‘important field.’”

Officially launched in late May of 2018, Wilderness Yoga has been growing as more people learn about the experience. “Wilderness Yoga transcends the confines of a traditional yoga studio, connecting mind, body, and spirit directly to the natural world. So what that means is that we will go out on a guided hike or a serene walk,” Kelsi explains. “Once we reach the peak or the biggest opening or meadow, that’s where we flow through a yoga practice and mediation.”

She recognizes that Boone is the perfect place for such a business, and wants to share that with yogis and hikers alike. This past season she took locals, tourists, and students on hikes such as Moses Cone, Hawksbill, and Green Knob Trail. While her season has wound down due to the cold weather approaching, she plans to expand by adding new locations for trips. 

“You can go to any tourist town and find the same kind of things, places, and people, but Boone is unique because you find a lot of different businesses beyond the typical tourist traps that are thriving. People care about what they do and they’re excited about the work. I think that Boone is just energetically different.” 


High Country Adventure

October 26, 2018

“We got a pickup truck. We put a little mattress in the back and put curtains in the cab.”

“We had no mattress. We had sleeping bags.” 

“Well, they were pads, okay?”

“We had some pads.” 

Meet Ken and Beth Jacquot - owners of Challenge Towers, Aerial Adventure Technologies, and the aerial adventure park you all know and love, High Gravity Adventures. The couple has lived here in Boone for the past 25 years, but this was not always their intention. Originally both from Cincinnati, OH they decided to take a road trip all across the country, looking for a place where Beth could go to school for Fine Arts and Ken could enjoy the great outdoors. This is where the pickup truck and sleeping ‘pads’ come in. 

They moved to Charlotte, which is when they discovered Boone and Appalachian State. So Beth applied for the Arts Program with the intention of living in Boone for a couple of years to complete her degree and then moving on somewhere else. 25 years later? “We never found a reason to leave,” Beth smiles. 

Ken’s first business, Challenge Towers, is an international entity that involves building, designing, installing, inspecting, and training adventure courses. Aerial Adventure Technologies works hand in hand with Challenge Towers by selling the technology they use to other operators that would use this technology for their own adventure courses. High Gravity Adventures is a more recent endeavor for the Jacquots, celebrating its fourth year in 2018. “This is our little baby in Boone,” Ken explains. “Because we do it for everybody else all over the place, we wanted to do something kind of cool here for ourselves. So we created High Gravity Adventures.” 

Ken stresses that the most important aspect of his business is the relationships he has with his employees and the experience they create for the people who come to the park. “I feel that I am trying to create the company I want to work for. I want to have great relations with the people who work with me and I want to work for a company that has that. These are my friends, these are people I care about, I want them to care about what we do. I don’t really want to hire employees or people who want to work for us that just want a job. It’s not that kind of thing, it’s my life energy and I am investing in it. I’m investing in them and they are investing in me.” 

Beth also owns her own design company, Gear Up Graphix. She is in charge of all of the graphic design for High Gravity Adventures, and creator of the company logos. 

“It has gotten bigger since we came here, but still there is a comfort and ease to Boone. It is an easy place to be,” Beth says. “It’s a comfortable place to live and it has all of the outdoor beauty you could want.” 

It is their goal to tie that beauty they find in Boone into High Gravity. Ken explains, “I want anyone who comes here to have a great experience. Hopefully it’s transformative. Hopefully they learn something about themselves.”

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A Love Letter to the Creative Process

October 12, 2018

If you asked couple Allison Langewisch and Belle Hissam of @lovelettercreative this time last year what their plans were for when Belle graduated @appstate in May with a Bachelor in Fine Arts, they would have quickly told you they were getting the heck out of here and moving to a big city. But this was before they were approached by Jeremy Bollman, co-owner of @hatchetcoffee, to start a design studio together. Now their entire perspective of their Alma Mater’s hometown has changed completely.

“We are in the best position that we could see ourselves being in for the time in our lives that we are in right now,” says Belle, originally from Wilmington, North Carolina. They both believe that if they had moved to a larger city their business would’ve been much harder to make happen, that they would’ve had to fight their way up the ladder. Due to the overflowing support and connections they’ve found in Boone, Allison and Belle can’t imagine themselves anywhere else right now. 

Allison, who grew up in Greensboro, North Carolina and also went to App State, only ended up making art for a living by chance. She graduated with a degree in Sustainable Development and was working at @stickboybreadco when she met Belle who worked there, too. That’s how they met Jeremy Bollman, who also worked at Stickboy at the time and developed a design relationship with him. Allison has always been into art but never saw it as a career option. “I didn’t expect to get back into art again. JB (Jeremy Bollman) and Jeremy (Parnell) asked me to do some work for Hatchet and that pulled me back into it,” Allison explained. It wasn’t long after working on multiple design projects for Hatchet Coffee that Jeremey hatched (pun intended) the idea of Love Letter.

What makes this design studio stand out is it focuses on developing a personal and communicative relationship with all of its clients. For every project Allison and Belle work on, they want to sit down with their clients and show them the entire process of creation. “This is about understanding the value to visual art and the value it adds to your identity as a brand or a person,” Belle said. “Sure it takes us a couple of hours to draw on the computer but that is tens of hours of thinking, doing research, conceptual drawings, and bouncing ideas off of one another to get to the end goal.”

“This was a huge part as to why we wanted to have this more intimate design experience so that we could walk people through that process,” Allison added. They both identify with the social media campaign #MyTimeHasValue, which highlights how artists should always be appropriately compensated for their work and time. Belle explained, “Hopefully allowing people in Watauga County and the High Country to understand the value of good design and the process of it will also validate our costs and our job. We’re not just artists, but educators that help you understand this whole process.”


High Country Magic

September 28, 2018

The first time native South Floridian Briana Kidd saw snow was when she visited Beech Mountain for vacation growing up. The fresh mountain air and lush nature were so different from her life at the beach, she quickly fell in love with the magic of the High Country. These childhood memories at her uncle’s house had such a profound impact on her that she wanted to pursue her collegiate career here! Enter Appalachian State University

After graduation, Briana found herself in that purgatory ‘what’s next?’ place that most post-college students find themselves in. “I was just waiting tables and didn’t have any direction,” Briana explained. So she moved to Charleston, South Carolina to pursue a job as an adventure camp counselor. While she enjoyed her time there, the whole time she was away she couldn’t shake this feeling that she needed to move back to Boone. 

In the Summer of 2014 Briana found a yoga studio space for rent in Boone that only required her to sign a lease for one year. When she attended App she had taught yoga classes, and the space already had full wall mirrors, all she needed were some yoga mats. This was the call she was waiting for. High Country Yoga opened its doors September 5th of that year. 

As someone with a background in outdoor recreation, Briana sees High Country Yoga as more of an athletic approach to yoga, focusing more on the exercise aspect of the practice but also sprinkling in “spiritual snacks” (a term she coined.) In her classes you will find yourself moving right away, while also being guided by spiritual intentions. 

“I feel like I can be myself in Boone. It’s the size that I enjoy. I like going to the grocery store and local events and seeing familiar faces.” Briana smiles, “I feel like we all live in our own little bubble. If we can find peace within ourselves up here, it should be sufficient enough to radiate out into the world. Business is successful because the energy here is potent.” 

“What’s important to me is making sure everyone that walks in feels comfortable and welcome and has a good enough experience to want to come back. No matter your skill level of yoga, there’s something in every class for somebody to feel like they were nourished from the experience.” When asked about her business philosophy, Briana said, “I try to keep the business approach really simple. When people come in here, they are coming into the yoga studio, not ‘Briana’s Business’. When you walk from the lobby to the studio, you know we are here for the yoga and that’s it.” 

A little after its 4th anniversary, High Country Yoga now has 10 in-studio instructors and will host an (almost sold out!) yoga retreat in Costa Rica both in March and May 2019. If interested in signing up for the May Retreat, visit their business website for more info! Namaste!


In Search of Something Else

September 14, 2018

“When I die, sprinkle my ashes on the Blue Ridge Parkway,” Tracy Schindler, teary eyed, told her three sons one day. “Mom, why don’t you go live there now?!” This made a little more sense, so she threw a dart on the map of North Carolina, and Googled this town called “Boone.” 

After looking through pictures and watching drone videos of the four seasons of Boone, Tracy packed up everything she owned and moved all the way from Houston, Texas to the High Country. Originally from New York, she moved as kid to Texas and spent 32 years of her life there. But after one fateful year at Western Carolina University when she was younger, Tracy fell in love with the state and knew she had to return. 

With the aid of the Boone Area Chamber of Commerce, she took a business class and found a space for her new store, Something Else Gifts, right on King Street. Her store is so spacious that she’s been looking for new businesses to share it with. She wants to be just as helpful to new entrepreneurs as the community was to her when she moved here two years ago. “You can’t get a better combination between the scenery and the weather and the feel from all the people, whether they are tourists or local. Every person that walks in this store is nice,” explained Schindler. 

Something Else Gifts houses items Tracy finds at estate sales, antique stores and markets. She also makes and refurbishes many of the items on the sales floor herself. When she goes shopping for gifts for her store, Tracy emphasizes the importance of “...showing people how they can take something old and incorporate into their modern life. Stuff should not be packed away, you should enjoy it. Trash can be treasure.”

Currently, her shop houses art from eight local artists, but she’s reaching out to younger creators to encourage them not only to sell online but in her store as well. “In a tourist town, people shop and can physically put their hands on your work, and that’s something a website could never offer,” says Schindler. 

Since her one year anniversary last month, Something Else Gifts’ sales have doubled. “If it does well, then I will buy some property, build a home, and live in Boone forever. Happily ever after.” Tracy, we hope these dreams come true!


A Place for Kids, Families and Community

August 3, 2018

A little over seven years ago, Bryony Renouf and Joe Mager were traveling up and down the East Coast looking for a town to put down roots. They had a specific checklist of what they wanted: Vast mountains, a healthy environment, a thriving and safe community, and seasonal weather. Sound familiar? Welcome to today’s #instaboonies.

Originally from England but having moved from place to place her whole life, Bryony’s time in Boone has been the longest she has lived in one house. It was five years ago that she and her husband opened up shop for their hand-picked children’s consignment shop, Bluebird Exchange. With all of the clothes, books, toys, and gifts, they are able to support 30 different Etsy moms.

“We love being a part of the Boone community and serving our local families by providing a space for family-focused classes and parent support groups. It’s a very satisfying way to give back to a community that has given us so much.”

Because business has been good, they have been able to expand to include a new community classroom to further support families by offering educational classes, movement and yoga, emotional support groups, playgroups and everything in between.


Lookin' Good, Boone!

July 20, 2018

For this week’s #instaboonies feature, we headed over right next door from the Greenhouse on South Depot Street (our homebase) to our neighbors Haircut 101 to chat with the ever colorful John Mena.

Originally from Brooklyn, John is the owner of Haircut 101 and has been since December of 1989. Over the years he has seen a lot of change in our little town of Boone, and attributes much of that change to ASU. However, while Boone has grown quite a bit, it has and will never lose its charm. “Boone is an oasis in a sea of turmoil. Other cities are overwhelming, while Boone is a sanctuary. It is more of a village than a city or town.”

If you see John walking around downtown, you might also see Nikki and Nukka, his two Alaskan Malamutes. He loves them for their calm nature, much like that of Boone.

Those who follow John and Haircut 101 might be familiar with “The Hairy Fairy”, but for those of you who don’t, it isn’t something you want to miss out on. “The Hairy Fairy” origins go back to 1984 when John entered - and won - a costume contest at local nightclub. And he made an appearance every Halloween since. “I tried not wearing the costume a couple of Halloweens, but people would get upset and I would have to go back in and change.”

One of the biggest challenges he faces on a day to day basis as a hairstylist is “Teaching my clients how to maintain their hair. If I can style someone’s hair that’s one thing, but if I can teach them how to do it when they get home, I’ve succeeded.”

We asked him about his business philosophy and he gave us his motto: “Be the best you can be each and every day no matter what it is. If you’re passionate about what you’re doing, you can make a living out of it.” He pauses mischievously, “As long as it’s legal.”


Welcome to the boonies!

July 9, 2018

As part of the 'boonies' project, we're starting a social campaign called 'insta boonies', where we will be interviewing locals/businesses on what they think it means to be a boonie, and why they choose to live here. 

Our first insta boonie is Megan Ward of Kindly Kitchen! Kindly is located downtown, serving organic locally grown produce.

Megan and her husband Caleb Crowell own the restaurant together, are both Boone natives, went to Appalachian State University , and have two children. They expanded their passion for healthy and raw food by launching Kindly Kitchen. Megan & Caleb have been vegan for 13 years and wanted to offer the community something they loved themselves and wasn't here yet.

They also love Boone's outdoor culture and say it's a "perfect place to raise kids". "Our church is being outside". Boone offers a home for both their business and family.

The mission of Kindly? Megan says it best; "Local, simple, and delicious". One thing is for sure, you won't be leaving Kindly Kitchen hungry. #instaboonies

Exploring Boone's Creative Side

August 10, 2018

“Boone is not a blank canvas, but a journal marked with an exploded fountain pen. And we’re all just finger painting in the ink.” We asked Katherine Grace, founder of Out of Your Mind for #instaboonies what living in Boone meant to her. A performance poet and lover of all things creative; naturally this was her answer.

Originally from New Jersey, Kat found herself chasing adventure on a road trip to North Carolina with one of her good friends after college. While riding on the Blue Ridge Parkway - taking the scenic route, of course - from DC to Asheville and then back again, Kat became lost. It was foggy and as part of the adventure they decided to use an atlas for direction instead of GPS. They pulled over to break in none other than Blowing Rock, North Carolina, and got some ice cream to settle their nerves. While Kat was enjoying her cone on that lovely summer night, she felt an overwhelming sense of happiness. So she finished her ice cream, drove back to Jersey, packed up everything, and 15 days later moved to Boone. “Everything about Boone is fertile,” says Kat, “Where else to plant your roots?”

When Kat was 16, so began her drive to create a mental health organization for those who want to get together and freely discuss their passions and emotions, with no push to “get better.” Ten years after this idea sprouted in young Kat’s head, she has created a space that she wishes was available when she needed it most. Out of Your Mind hosts donation based events every month where anyone can gather together for potluck and creativity. Their mission is to combat social isolation through creative peer support and reframe mental illness as a mental opportunity.

“‘Boonies’ means freedom, to be here and have the confidence to believe in what I think is right and reframe mental health and hang on to childlike wonder. The magic keeps it safe. There’s always room for magic here, always a possibility for something good to happen.”


This is How Boone Rolls

July 27, 2018 

If you haven’t seen them pedaling around town by now, meet local celebrities Caleb McGuire and Christian Houpe of Pubcycle of Boone! These two entrepreneurs are our latest #instaboonies, along with Christian’s dog Remington. 

Christian is the founding owner and Director of Operations of Pubcycle, and hails from the tiny one stoplight town of Faith, North Carolina. He moved to Boone so he could pursue an education of sustainable technology at ASU. His passion for this program came from his desire to help those in need, specifically those in countries who lack the right resources. 

Caleb has that same desire to help those in need, but on the other end of the spectrum. Throughout our interview together, he frequently emphasized how important mental health awareness is in his life’s work. He has moved around quite a bit but calls Asheville his homebase. His reason for living in Boone now is a fascinating tale of breaking his phone in Las Vegas with only $100 in his pocket, striking up conversation with a man at a bar, and being offered paid tuition to go to ASU to fulfill his dreams. Next time you see him, ask him about the full story! 

Not only do the two run Pubcycle, they also work multiple part-time jobs and expand their passions in other ways. Christian is currently a project manager for Ceres Greenhouse Solutions where he produces and designs for their projects. Caleb is also the founder of a media productions company called Big Spin Creative. 

While operating the Pubcycle is a fun and rewarding job, they founded it so they could eventually afford to start their own projects to help those in need. That is why they are so adamant about helping other businesses and charities in town. Their entire business philosophy is centered around helping the community. “We’re just two broke college students who can’t give back on our own. So Pubcycle helps us do that.”

“We are proud to be boonies because it’s a sought after thing to be a part of a tight knit community. We look out for each other. ‘Boonies’ describes a new generation of Boone. It describes this new direction Boone is headed in that supports these small startups like ourselves.” 

If you see these two pedaling the partygoers around downtown, give them a wave! And be reminded that their whole venture is to enrich the community around them.


Happy to be Hair

July 13, 2018

Say hello to Charlotte Baxter of Shear Shakti! Charlotte is the owner of the downtown hair shop, just upstairs from clothing boutique, Lucky Penny on King Street. For #instaboonies we sat down with Charlotte to discuss her passions and motivations for setting up shop in Boone. 

Charlotte grew up in Chapel Hill, NC, later moving out West, but found herself missing family and wanted to live closer to her siblings (there are 5!). So she decided to initially move back to the land of Boone -- but only temporarily. 15 years later, 28607 is still her zip code!

To Charlotte, the word ‘boonies’ reminds her of the self-reliance, love of mountains, and the taste for music that she sees in her community. Like many others here, she calls Boone home because of the outdoor lifestyle the High Country offers. 

When it comes to her career choice, she says “I’ve been legal and licensed for over 16 years, however I’ve realistically been doing hair for twice as long. When I was a kid I saw that hairdressers can look how they want, dress how they want, and be who they want to be. That was totally me and knew that was my path.”

“I’m such a geek for my industry. It is important to me that everyone loves their hair as much as I do. I also want every hairdresser to be wildly successful.” She adds, “I’m motivated by women and want to empower them, which is why Shear Shakti is a safe space for women.”

“I love being with people on their average hair days but also for major turning points in their life like weddings, anniversaries, proms. To have that sort of impact on someone is huge.”