The Silver Generation is a powerful demographic with growing influence, and fortunately for public media, it’s the heart of our audience. But for too long we have undervalued and overlooked this demographic instead of seizing the opportunity to super-serve our greatest asset.
Now is our chance.
But how does public media connect with this influential group? By doing what we do best – creating a sense of purpose, belonging, and community. By engaging with this demographic in a meaningful way, we retain loyal viewers, attract fresh faces, and build sustainable relationships with our members.
Artemis Independent, in partnership with APT, has launched the Silver Generation Initiative, which seeks to shine a spotlight on the ways in which our system can engage this audience through content, marketing, engagement, and development.
Join us as we explore why it's time to rethink and reframe the narrative around our most valuable asset and how we can leverage this powerful audience for public mediax’s future.
In this monthly newsletter, we’ll be sharing curated program lists, facts and figures, ideas from colleagues in the system, and tips for using this initiative as a means of generating sponsorship. This will be a space to come together and celebrate that what we do matters and who we do it for matters even more.
Coming Soon - Resources
Click to view and download the most recent informational SGI One Sheet.